Simon Sinek on Why Creating a Sense of Purpose Helps Leaders Lead

In this interview author Simon Sinek highlights why inspiring leadership, power, and authority, come not from position or rank, but from initiative and framing a sense of purpose. Sinek shares why we follow those who lead – they provide a sense of direction and purpose – and the role that selfishness – “What’s my stake?” – plays in the process.

Author: Ash Mashhadi

Ash Mashhadi is co-Founder of the Inspiration Zone. He is also co-Founder of the successful website InPlymouth.com and Partner in the highly successful web design and social media consultancy Design Inspiration. Ash is a popular and lively speaker and frequently trains and mentors owners of small and medium-sized businesses. He is often called The Inspiration Guy, and if you want to discover why, just talk to him.

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