In this remarkable (and I’m choosing my words carefully) interview Seth Godin tells us exactly how to identify whether your idea or what you do is unusual and valuable enough to be a purple cow. Everybody that wants to fulfill their potential needs to understand what their purple cow is. Godin’s book “Purple Cow” has become a classic marketing resource. You can pick up your own copy in our Bookshop.
Ash Mashhadi is co-Founder of the Inspiration Zone. He is also co-Founder of the successful website InPlymouth.com and Partner in the highly successful web design and social media consultancy Design Inspiration. Ash is a popular and lively speaker and frequently trains and mentors owners of small and medium-sized businesses. He is often called The Inspiration Guy, and if you want to discover why, just talk to him.
